Sweet-As

Gidday – Bonjour – Ciao – Salaam, and greetings to you from Waqas..

I adore the passion and enthusiasm it takes to the collaborative efforts, the thought-provoking discussions, roundtable sessions, storytelling, the emotional attachment, the commitment for research, the ever-changing evolving fast paced environment that keeps you on your toes, over and beyond the delicacy of being creative to craft a unique User Experience that make a product, service or business attractive to an audience.

I’m a UX/UI Designer, Graphic Designer, Advertising Specialist and an enthusiastic Marketing Specialist with 14 years of experience based in New Zealand.

I provide creative and marketing consultation to the stakeholders to reimagine, reposition their struggling businesses/brands by providing them with a 360-degree user experience through research, business & marketing strategy and creative designs. It is the right of any business, products and services to enjoy their brand image.

My Process

01.
Connect & Research


I empathize, research, brainstorm and analyse your needs, from a professional and user’s point of view, in order to strengthen you and give your users the best user experience.

02.
Empathy maps & creative thinking


The insights gathered from my research then form basis of creative solutions to implement, test, try and iterate. So much fun. right!

03.
Design – Test – Rollout


After that, it’s all about refinement, final testing and roll out the required solutions.

My Expertise

Web & Software


- Research
- Interviews
- User Journeys
- Persona Development
- Wireframing
- Prototyping
- Web Design
- UI & UX
- App Design
- Software Design
- Product Design
- Quality Testing

Graphic Design


- Brand identity
- Branding
- Logotypes
- Brand guidelines & assets
- Packaging / Labelling
- Illustration
- Signages
- POS Material
- Greetings / Invites
- Corporate presentations

Consultancy


- Brand audit
- Concept creation
- Campaign designs
- Naming
- Brand Slogan/Taglines
- Storytelling
- Presentations

Marketing


- Marketing strategies
- Marketing campaigns
- Digital and traditional marketing
- Social media strategy
- SEO consultation

Management


- Project Management
- Product Development & Rollout
- Process Improvement
- Project Presentation
- Campaign Design & Execution
- Vision & Strategy Execution

Editorial


- Book design
- Typography design
- Brochure
- Flyers
- Print Production

Production


- Exhibition Stand
- Kiosks Design
- Floor Planning
- Signages

Photography


- Product
- Portrait
- Lifestyle
- Nature

What Clients Say about Waqas


  • Jim Lloyds -  Management Representative
    Waqas is a stellar branding specialist who brings fine design acumen and professionalism to the table. From the first assignment, a total branding package complete from company logo & tagline, to conception of the website, and marketing collaterals, Waqas was adept to pick up on the brand style and was able to distill and articulate concept to quality design under the tightest of timelines. His approach was thoughtful and strategic while still remaining open and fresh. His eye for detail and inquisitive nature allowed him to produce clean, sharp, on target designs, which required minimal or no amends - give him just a simple concept & basic framework, and he will fill out the rest and WOW you, just as WOW’ed as we are here. Undeniably, the collaboration between us was a delight. We were extremely pleased with the partnership. It was exactly what we hoped it would be. He gave us a road map that works, and we began executing within days. His understanding of the brand importance and the power of simplicity were very effective in not just creating the brand logo for our company, but in providing us with the entire brand package that we needed to launch our company.
    Jim Lloyds - Management Representative
    Phoenix Middle East Precision Dies
  • Reema Jaber - Associate Brand Manager
    It is my pleasure to write a letter of reference for Muhammad Waqas. Waqas has served our account for more than 5 years. It was always great working with him. He was able to manage multiple projects of different Brand Managers and ensure that all jobs were completed and delivered to us as promised without any compromise on Quality. Waqas has the skills necessary for a wide array of potential job prospects. He is Hardworking, Determined and is a “go-getter” in anything he does.  When you ask him to do something, you can be assured he will accomplish it in the timeframe asked and will carry it out with enthusiasm. Any company that has the opportunity to add Waqas to their staff would be most fortunate. I would also like to express my thanks for his contributions to our successful implementation of the recent projects like Pan Arab Conference, Neonatology Conference and Team Building Presentations. I wish him good luck in future and also look forward to the opportunity to work together again.  
    Reema Jaber - Associate Brand Manager
    AbbVie Biopharmaceuticals gmbh
  • Hiba Hummaida - HR Officer
    Waqas is a great person to work with, bringing expert knowledge, integrity and a very easy to work with approach. Waqas was not only creative but also technically sound. In each of my engagements with Waqas, he, myself and the teams involved were able to collaborate very effectively on the project from start to finish. In particular, the end results stood out and always worked for us. His Quality work was also recognised by my other team members. He really understood us well. I would also like to express my sincere thanks for his contributions to our successful implementation of the projects. I wish him good luck in future and also look forward to the opportunity to work together again.
    Hiba Hummaida - HR Officer
    Galderma ME

Brands I have worked with

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