Sweet-As
Gidday – Bonjour – Ciao – Salaam, and greetings to you from Waqas..

I adore the passion and enthusiasm it takes to the collaborative efforts, the thought-provoking discussions, roundtable sessions, storytelling, the emotional attachment, the commitment for research, the ever-changing evolving fast paced environment that keeps you on your toes, over and beyond the delicacy of being creative to craft a unique User Experience that make a product, service or business attractive to an audience.
I’m a UX/UI Designer, Graphic Designer, Advertising Specialist and an enthusiastic Marketing Specialist with 14 years of experience based in New Zealand.
I provide creative and marketing consultation to the stakeholders to reimagine, reposition their struggling businesses/brands by providing them with a 360-degree user experience through research, business & marketing strategy and creative designs. It is the right of any business, products and services to enjoy their brand image.
My Process
01.
Connect & Research
I empathize, research, brainstorm and analyse your needs, from a professional and user’s point of view, in order to strengthen you and give your users the best user experience.

02.
Empathy maps & creative thinking
The insights gathered from my research then form basis of creative solutions to implement, test, try and iterate. So much fun. right!

03.
Design – Test – Rollout
After that, it’s all about refinement, final testing and roll out the required solutions.
My Expertise
Web & Software
- Research
- Interviews
- User Journeys
- Persona Development
- Wireframing
- Prototyping
- Web Design
- UI & UX
- App Design
- Software Design
- Product Design
- Quality Testing
Graphic Design
- Brand identity
- Branding
- Logotypes
- Brand guidelines & assets
- Packaging / Labelling
- Illustration
- Signages
- POS Material
- Greetings / Invites
- Corporate presentations
Consultancy
- Brand audit
- Concept creation
- Campaign designs
- Naming
- Brand Slogan/Taglines
- Storytelling
- Presentations
Marketing
- Marketing strategies
- Marketing campaigns
- Digital and traditional marketing
- Social media strategy
- SEO consultation
Management
- Project Management
- Product Development & Rollout
- Process Improvement
- Project Presentation
- Campaign Design & Execution
- Vision & Strategy Execution
Editorial
- Book design
- Typography design
- Brochure
- Flyers
- Print Production
Production
- Exhibition Stand
- Kiosks Design
- Floor Planning
- Signages
Photography
- Product
- Portrait
- Lifestyle
- Nature

What Clients Say about Waqas
Brands I have worked with

If you are ready, why not connect Now?
